About me

My name is Desiree Echevarria and I’m a Senior Content Marketing Manager with 15 years of content creation experience. Professionally, I’ve had two lives. My first career was in entertainment and I produced content for a few high-profile films and TV shows. But I’m not here to name-drop. (*cough* The Simpsons *cough*).

Later, I pivoted away from film and TV to writing content for companies in the tech sector and I never looked back. I’ve been leading a content marketing team at a B2B SaaS company for the past 5 years and I couldn’t be more proud of the work I’ve produced.

What Does A.I. Mean for Hiring and Recruiting?

I wrote this ebook about a hot topic in our niche. I worked with our in-house designers to create a compelling design for readers. We offered this as a free gated asset on the website attached to a lead-nurturing email campaign. The objective of this content was to position the value of CareerPlug’s automated interview scheduling feature, Autopilot, against the A.I. hiring solutions offered by our competitors.

The 2023 Recruiting Metrics Report

I like to think of this as CareerPlug’s version of Spotify Wrapped, though without NEARLY enough Taylor Swift. Every year, I analyze our customer data from the year prior and draw insights on hiring activity and present them to our audience of small business owners, along with our recommendations for better hiring. Because we’re an original source publishing first-party data, this earns a healthy portion of our organic editorial backlinks and is one of our highest value pieces of content.

Blog: How Many Applicants Do You Really Need to Make One Hire?

Remember that 2023 Recruiting Metrics Report I just told you about? Well, I also use that source data to write additional “derivative” blog posts. (I like getting my money’s worth out of our first-party data.) This blog is one example. I’ve repackaged the hiring statistics into a more digestible short blog form and used the data to tell the story in a different way.

Product Page: Automated Interview Scheduling

I know what you’re thinking: WHEN can I take a look at an example of a product feature page you’ve created?! Well, the wait is over! I wrote all the copy and produced the on-page video here. I worked closely with our in-house designer to perfect this page for a newly launched product feature. Sure, I did this for literally every page on the CareerPlug website, but this one is my favorite.

Commercial: Text Recruiting Software

I wrote, directed, and produced this commercial for the launch of CareerPlug’s new text recruiting feature and it ranks at the top of the YouTube SERP for our target keyword “text recruiting.” I don’t mean to toot my own horn, but producing high-quality video is my secret weapon as a content marketer. My Hollywood background is finally paying off.

Personal Writing: My Newsletter

If you like to read profanity-laden rants about why printers are the worst invention of the modern era or why commercial airline travel is an unrelenting nightmarescape of human suffering, then boy have I got the Substack newsletter for you – mine. It’s called Desiree Has Opinions and you should only read it if you want to be mad at me about my rankings of Girl Scout cookie flavors. TO BE PERFECTLY CLEAR: In no way is this writing professional and, seriously – if you don’t like swears, don’t look at it.